Designing a seamless shopping journey ...

Document type :
Article dans une revue scientifique
DOI :
10.1016/j.jbusres.2022.06.031
Title :
Designing a seamless shopping journey through omnichannel retailer integration
Author(s) :
Cocco, Helen [Auteur]
Demoulin, Nathalie [Auteur]
Lille économie management - UMR 9221 [LEM]
Journal title :
Journal of Business Research
Pages :
461-475
Publisher :
Elsevier
Publication date :
2022-11
ISSN :
0148-2963
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Little is known about how omnichannel retailers should integrate their channels to provide their customers with seamless shopping journeys, or how this can impact desirable consumer behaviors. This gap in knowledge can be ...
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Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Collections :
Source :
Harvested from HAL