Titre :

Improving the effectiveness of pregnancy warning labels displayed on alcohol containers: a French eye-tracking study

Auteur(s) :

Lacoste-Badie, S. [Auteur]
Lille économie management - UMR 9221 [LEM]
Droulers, O. [Auteur]
Centre de recherche en économie et management [CREM]
Dossou, G. [Auteur]
Lille University Management Lab - ULR 4999 [LUMEN]
Gallopel-Morvan, K. [Auteur]
Recherche sur les services et le management en santé [RSMS]
École des Hautes Études en Santé Publique [EHESP] [EHESP]
Arènes: politique, santé publique, environnement, médias [ARENES]

Titre de la revue :

Public Health

Pagination :

22-27

Éditeur :

WB Saunders

Date de publication :

2022-11

ISSN :

0033-3506

Discipline(s) HAL :

Sciences de l'Homme et Société

Résumé en anglais : [en]

Objectives: Every year, foetal alcohol spectrum disorders impact 1 in 100 live births in France. France isone of the few countries with mandated labelling that must include a pregnancy warning. However, asthe regulation ...
Lire la suite >Objectives: Every year, foetal alcohol spectrum disorders impact 1 in 100 live births in France. France isone of the few countries with mandated labelling that must include a pregnancy warning. However, asthe regulation passed with minimal specifications regarding the size and colour of the ensuing pictogram,the current pregnancy warning labels (PWLs) is often barely visible. This study investigated thepotential influence of the PWL design on women's attention and alcohol product choice.Study design: The study used a within-subject experiment, with participants exposed to four PWLconditions.Methods: An eye-tracking method was adopted. Eye movement was used as a proxy for measuring visualattention. In total, 4752 observations were collected (99 participants 48 wine bottles) among womenof childbearing age.Results: The results show that almost none of the participants paid attention to the current French PWL.However, the findings also indicate that a larger colourful PWL, with a combined text and pictogram,attracts far more attention, and that participants chose the bottles of wine displaying this type of PWLless frequently.Conclusions: The study indicates that the current French PWL is insufficient to draw women's attentionand suggests improvements to the PWL design to help increase its effectiveness.Lire moins >

Langue :

Anglais

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL