Titre :

How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France

Auteur(s) :

Dossou, Gloria Thomasia [Auteur]
Lille University Management Lab - ULR 4999 [LUMEN]
Guillou-Landreat, Morgane [Auteur]
Soins Primaires, Santé Publique, Registre des cancers de Bretagne Occidentale [EA7479 SPURBO]
Lemain, Loic [Auteur]
Soins Primaires, Santé Publique, Registre des cancers de Bretagne Occidentale [EA7479 SPURBO]
Lacoste-Badie, Sophie [Auteur]
Lille économie management - UMR 9221 [LEM]
Critchlow, Nathan [Auteur]
University of Stirling
Gallopel-Morvan, Karine [Auteur]
Recherche sur les services et le management en santé [RSMS]
Arènes: politique, santé publique, environnement, médias [ARENES]
École des Hautes Études en Santé Publique [EHESP] [EHESP]
Université de Rennes [UR]

Titre de la revue :

International Journal of Environmental Research and Public Health

Pagination :

6541

Éditeur :

MDPI

Date de publication :

2023-08-07

ISSN :

1661-7827

Discipline(s) HAL :

Sciences de l'Homme et Société

Résumé en anglais : [en]

Research on alcohol warnings has increased in the last decade, providing key evidence to governments on warning format and contents. The bulk of this research, however, has been conducted in Anglosphere countries, whereas ...
Lire la suite >Research on alcohol warnings has increased in the last decade, providing key evidence to governments on warning format and contents. The bulk of this research, however, has been conducted in Anglosphere countries, whereas fewer studies have focused on other countries which have high per capita alcohol consumption, and where the high social acceptability of drinking is liable to affect how people accept and react to prevention measures. Since France has one of the highest per capita alcohol consumption rates in the world according to the World Health Organization (WHO), we therefore explore how young adults in France react to warnings on alcoholic beverage advertisements. We conducted 25 in-depth interviews, in 2017, with 18–25-year-old drinkers in France. Respondents were asked open-ended questions on the perceived impact of various warning contents (i.e., on health risk, social-cost risk, and on short- vs. long-term risk) and formats (text only vs. larger text combined with colored pictograms). Warnings that targeted youth-relevant risks (i.e., road accidents or sexual assault) were considered to be the most meaningful and credible, although warnings communicating longer term risks (i.e., brain, cancer) were also thought to be influential. Less familiar risks, such as marketing manipulation and calorie intake, elicited the most negative reactions. Larger text-and-pictogram warnings were considered to be the most effective format in capturing attention and increasing awareness. Regardless of format and content, however, these warnings were not perceived as effective for decreasing alcohol consumption.Lire moins >

Langue :

Anglais

Collections :

• Lille University Management Lab (LUMEN) - ULR 4999

Source :

Harvested from HAL