How Can Warning Be Displayed on Alcohol ...
Type de document :
Autre communication scientifique (congrès sans actes - poster - séminaire...): Communication dans un congrès avec actes
Titre :
How Can Warning Be Displayed on Alcohol advertisement to impact youth consumption?
Auteur(s) :
Dossou, Gloria [Auteur]
Centre de recherche en économie et management [CREM]
Gallopel-Morvan, Karine [Auteur]
EA Management des Organisations de Santé [EA MOS]
École des Hautes Études en Santé Publique [EHESP] [EHESP]
Institut du Management [IDM]
Lacoste-Badie, Sophie [Auteur]
Lille économie management - UMR 9221 [LEM]
Centre de recherche en économie et management [CREM]
Gallopel-Morvan, Karine [Auteur]
EA Management des Organisations de Santé [EA MOS]
École des Hautes Études en Santé Publique [EHESP] [EHESP]
Institut du Management [IDM]
Lacoste-Badie, Sophie [Auteur]
Lille économie management - UMR 9221 [LEM]
Titre de la manifestation scientifique :
Global Alcohol Policy Conference
Ville :
Dublin
Pays :
Irlande
Date de début de la manifestation scientifique :
2020-03-09
Mot(s)-clé(s) :
Jeunes
Avertissement
Alcool
Consommation
Avertissement
Alcool
Consommation
Mot(s)-clé(s) en anglais :
Social marketing
prevention
pictograms
Youth
Consumption
Alcohol
Warning
prevention
pictograms
Youth
Consumption
Alcohol
Warning
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Sciences du Vivant [q-bio]/Santé publique et épidémiologie
Sciences du Vivant [q-bio]/Santé publique et épidémiologie
Résumé en anglais : [en]
Study objectives:Warnings are one of the measures recommended by health policymakers to reduce alcohol misuse. Incountries that have adopted them, alcohol warnings seem not to be effective enough to influence people.This ...
Lire la suite >Study objectives:Warnings are one of the measures recommended by health policymakers to reduce alcohol misuse. Incountries that have adopted them, alcohol warnings seem not to be effective enough to influence people.This exploratory research investigates the effect of different warnings content (short/long-term risks;health/other risks) and formats (text-only vs. combined text and pictogram) on the variables of persuasion:attention, comprehension, credibility, intention to drink less.Methods and material:Semi-structured interviews were conducted with 25 young French people aged 18-25. This target is relevantas there has been an increase in “binge drinking” in recent decades. Data were analysed using thematicanalysis.Results:Some warning content may increase knowledge, awareness and susceptibility (social risks, short-term risks,accurate risks) among young people. In addition, larger warnings and combined text and pictogrammessages increase visibility, noticeability and message comprehension. However, alcohol warnings aloneseem insufficient to influence behavioural intentions.Conclusion:Our research is the first one, to our knowledge, that compare health risks, social risks and other risks(environmental, calorie intake, etc.) in order to find the most suitable and effective topic to convince youngpeople. Regarding public health, these findings can help health policymakers to increase the effectiveness ofalcohol warnings displayed on ads. This is true not only for France but also for the other 55 countries thatrequired warning on alcohol advertisements. This research remains limited due to its exploratory nature.Declarative methods are prone to social-desirability bias, denial, etcLire moins >
Lire la suite >Study objectives:Warnings are one of the measures recommended by health policymakers to reduce alcohol misuse. Incountries that have adopted them, alcohol warnings seem not to be effective enough to influence people.This exploratory research investigates the effect of different warnings content (short/long-term risks;health/other risks) and formats (text-only vs. combined text and pictogram) on the variables of persuasion:attention, comprehension, credibility, intention to drink less.Methods and material:Semi-structured interviews were conducted with 25 young French people aged 18-25. This target is relevantas there has been an increase in “binge drinking” in recent decades. Data were analysed using thematicanalysis.Results:Some warning content may increase knowledge, awareness and susceptibility (social risks, short-term risks,accurate risks) among young people. In addition, larger warnings and combined text and pictogrammessages increase visibility, noticeability and message comprehension. However, alcohol warnings aloneseem insufficient to influence behavioural intentions.Conclusion:Our research is the first one, to our knowledge, that compare health risks, social risks and other risks(environmental, calorie intake, etc.) in order to find the most suitable and effective topic to convince youngpeople. Regarding public health, these findings can help health policymakers to increase the effectiveness ofalcohol warnings displayed on ads. This is true not only for France but also for the other 55 countries thatrequired warning on alcohol advertisements. This research remains limited due to its exploratory nature.Declarative methods are prone to social-desirability bias, denial, etcLire moins >
Langue :
Anglais
Comité de lecture :
Oui
Audience :
Internationale
Vulgarisation :
Non
Collections :
Source :