Front of pack symmetry influences visual attention
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
Front of pack symmetry influences visual attention
Auteur(s) :
Lacoste-Badie, Sophie [Auteur correspondant]
Lille économie management - UMR 9221 [LEM]
Bigoin-Gagnan, Arnaud [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, Olivier [Auteur]
Centre de recherche en économie et management [CREM]
Lille économie management - UMR 9221 [LEM]
Bigoin-Gagnan, Arnaud [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, Olivier [Auteur]
Centre de recherche en économie et management [CREM]
Titre de la revue :
Journal of retailing and consumer services
Pagination :
102000
Éditeur :
Elsevier
Date de publication :
2020-05
ISSN :
0969-6989
Mot(s)-clé(s) en anglais :
Eye tracking
Front of pack
Symmetry
Visual attention
Front of pack
Symmetry
Visual attention
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
This paper investigates the impact on visual attention of a symmetrical versus an asymmetrical arrangement on the front of pack (FOP) of FMCGs. The authors conducted a laboratory experiment using an eye-tracking method. ...
Lire la suite >This paper investigates the impact on visual attention of a symmetrical versus an asymmetrical arrangement on the front of pack (FOP) of FMCGs. The authors conducted a laboratory experiment using an eye-tracking method. Two FOPs were designed for each product category (orange juice, chocolate bars, pasta and biscuits). In one version the information items were arranged symmetrically around a vertical axis, and in another they were asymmetrically arranged. The findings show that symmetry influences viewers' attention, first by influencing the visual attention paid to the entire FOP and, second, by its impact on the capacity of specific FOP areas to capture and hold visual attention.Lire moins >
Lire la suite >This paper investigates the impact on visual attention of a symmetrical versus an asymmetrical arrangement on the front of pack (FOP) of FMCGs. The authors conducted a laboratory experiment using an eye-tracking method. Two FOPs were designed for each product category (orange juice, chocolate bars, pasta and biscuits). In one version the information items were arranged symmetrically around a vertical axis, and in another they were asymmetrically arranged. The findings show that symmetry influences viewers' attention, first by influencing the visual attention paid to the entire FOP and, second, by its impact on the capacity of specific FOP areas to capture and hold visual attention.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :
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