Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

de Cock, Robin; Bruneel, Johan; Bobelyn, Annelies

Document type :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1111/jsbm.12506

Title :

Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

Author(s) :

de Cock, Robin [Auteur]
Bruneel, Johan [Auteur]
Lille économie management - UMR 9221 [LEM]
Bobelyn, Annelies [Auteur]

Journal title :

Journal of Small Business Management

Publisher :

Blackwell Publishing

Publication date :

2019-01-20

ISSN :

0047-2778

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. ...
Show more >Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple‐case study method, we investigate how growth‐oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.Show less >

Language :

Anglais

Popular science :

Non

Collections :

Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

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