Title :

The Importance of Being Earnest in Social Media
Juxtaposing Oscar Wilde’s Script with an Empirical Case Study to Examine Digital Deceit from the Blogger’s Perspective

Author(s) :

Micheaux, Andrea L. [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - EA 7396 [RIME-Lab]
Institut d'Administration des Entreprises - Lille [IAE Lille]
Crié, Dominique [Auteur]
Lille économie management - UMR 9221 [LEM]
Institut d'Administration des Entreprises - Lille [IAE Lille]
Martin-Salerno, Annabel [Auteur]
Institut d'Administration des Entreprises - Lille [IAE Lille]
Lille économie management - UMR 9221 [LEM]
Salerno, Daphné [Auteur]

Journal title :

Journal of Marketing Trends

Pages :

75–93

Publisher :

International Marketing Trends Conference

Publication date :

2018-01

ISSN :

1961-7798

English keyword(s) :

Stealth Marketing
Lying and Deception
Disclosure
Self-Presentation
Social Media

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Related reference(s) :

http://www.iae.univ-lille1.fr/recherche/projets-recherche/the-importance-of-being-earnest-in-social-media-annexes

Comment :

To cite this article Micheaux, Andrea, Dominique Crié, Annabel Martin et Daphné Salerno (2018) “The importance of being Earnest in social media: juxtaposing Oscar Wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective” Journal of Marketing Trends, vol. 5, no 1, pp. 75–93 Please note page number on Journal Website is not correct. Awaiting final version.

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

Submission date :

2020-04-08T14:28:36Z