This Cannot Be a Private Label: Effects ...

Document type :
Partie d'ouvrage
DOI :
10.1007/978-3-319-11815-4_147
Title :
This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation
Author(s) :
Borges, Adilson [Auteur]
Neoma Business School [NEOMA]
Pantoja, Felipe [Auteur]
Rossi, Patricia [Auteur]
Lille économie management - UMR 9221 [LEM]
Scientific editor(s) :
Christian Bushardt (éd.)
Nina Krey (éd.)
Michael W. Obal (éd.)
Book title :
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Publisher :
Springer International Publishing
Publication place :
Cham
Publication date :
2016
ISBN :
978-3-319-11815-4
English keyword(s) :
Private Label
Sensory Evaluation
Taste
National Label
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Despite the growing number of premium private labels, many consumers still perceive these products as cheaper substitutes for national brands. This paper proposes a boundary condition for this phenomenon by examining the ...
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Language :
Anglais
Audience :
Internationale
Popular science :
Non
Comment :
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Collections :
Source :
Harvested from HAL