I virtually try it … I want it! Virtual ...
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
I virtually try it … I want it! Virtual Fitting Room: a tool to increase on-line and off-line exploratory behaviour, patronage and purchase intentions
Auteur(s) :
Beck, Marie [Auteur]
Lille économie management - UMR 9221 [LEM]
Crié, Dominique [Auteur]
Lille économie management - UMR 9221 [LEM]
Lille économie management - UMR 9221 [LEM]
Crié, Dominique [Auteur]
Lille économie management - UMR 9221 [LEM]
Titre de la revue :
Journal of retailing and consumer services
Éditeur :
Elsevier
Date de publication :
2016-10
ISSN :
0969-6989
Mot(s)-clé(s) en anglais :
Virtual fitting room
Cross-channel
Curiosity
Intention to patronize
Intention to purchase
Cross-channel
Curiosity
Intention to patronize
Intention to purchase
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
E-commerce has important advantages compared to traditional shopping (e.g. time, choice, price) but offers only a partial view of the shopping environment. For example, the lack of physical apprehension is a major disadvantage ...
Lire la suite >E-commerce has important advantages compared to traditional shopping (e.g. time, choice, price) but offers only a partial view of the shopping environment. For example, the lack of physical apprehension is a major disadvantage of online purchasing. To create a shopping environment close to reality, some companies now propose Virtual Fitting Rooms (VFR1) on their websites. This research aims to highlight the effects of an online VFR on consumer's exploratory behavior and intention to purchase, both online and offline contexts. Results of two experiments showed that the presence of such a tool significantly increases specific curiosity about the product, intention to patronize (online and offline) and intention to purchase (online and offline). The latter effect is mediated through firstly perceptual specific curiosity about the product and then the intention to patronize.Lire moins >
Lire la suite >E-commerce has important advantages compared to traditional shopping (e.g. time, choice, price) but offers only a partial view of the shopping environment. For example, the lack of physical apprehension is a major disadvantage of online purchasing. To create a shopping environment close to reality, some companies now propose Virtual Fitting Rooms (VFR1) on their websites. This research aims to highlight the effects of an online VFR on consumer's exploratory behavior and intention to purchase, both online and offline contexts. Results of two experiments showed that the presence of such a tool significantly increases specific curiosity about the product, intention to patronize (online and offline) and intention to purchase (online and offline). The latter effect is mediated through firstly perceptual specific curiosity about the product and then the intention to patronize.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :