Reducing obsolescence practices from a ...
Type de document :
Compte-rendu et recension critique d'ouvrage
DOI :
Titre :
Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda
Auteur(s) :
Munten, Pauline [Auteur]
Vanhamme, Joëlle [Auteur]
Swaen, Valérie [Auteur]
Lille économie management - UMR 9221 [LEM]
Vanhamme, Joëlle [Auteur]
Swaen, Valérie [Auteur]
Lille économie management - UMR 9221 [LEM]
Titre de la revue :
Recherche et Applications en Marketing (English Edition)
Pagination :
205157072098000
Éditeur :
SAGE Publications
Date de publication :
2021-01-25
ISSN :
2051-5707
Mot(s)-clé(s) en anglais :
bundling
obsolescence
product design
product–service systems
sustainable marketing
sustainable production
obsolescence
product design
product–service systems
sustainable marketing
sustainable production
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
This conceptual article reviews current knowledge across relevant disciplines and proposes a research agenda related to the capacity of product-oriented product–service systems (PSS) – which are servitization practices, ...
Lire la suite >This conceptual article reviews current knowledge across relevant disciplines and proposes a research agenda related to the capacity of product-oriented product–service systems (PSS) – which are servitization practices, similar to product–service bundling – to mitigate the obsolescence problem of durable products (in the form of deliberate curtailment of product lifespans or symbolic devaluation of devices). Taking both consumer and company perspectives on this possibility, this study outlines paths for research into how marketing can advance knowledge, particularly in relation to product design and sustainable marketing fields. As a contribution to product–service bundling literature, this article also proposes that different types of bundling strategies can be deployed strategically to enhance environmental performance and reduce obsolescence. The effects of product-oriented PSS on obsolescence depend on the type of added services that companies bundle with their products. This insight offers some implications for managers who might seek to adopt product–service bundling and for regulators and policy makers who want to combat obsolescence.Lire moins >
Lire la suite >This conceptual article reviews current knowledge across relevant disciplines and proposes a research agenda related to the capacity of product-oriented product–service systems (PSS) – which are servitization practices, similar to product–service bundling – to mitigate the obsolescence problem of durable products (in the form of deliberate curtailment of product lifespans or symbolic devaluation of devices). Taking both consumer and company perspectives on this possibility, this study outlines paths for research into how marketing can advance knowledge, particularly in relation to product design and sustainable marketing fields. As a contribution to product–service bundling literature, this article also proposes that different types of bundling strategies can be deployed strategically to enhance environmental performance and reduce obsolescence. The effects of product-oriented PSS on obsolescence depend on the type of added services that companies bundle with their products. This insight offers some implications for managers who might seek to adopt product–service bundling and for regulators and policy makers who want to combat obsolescence.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :