Impact of customers’ perceptions regarding ...
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
Auteur(s) :
Swaen, Valérie [Auteur]
Lille économie management - UMR 9221 [LEM]
Demoulin, Nathalie [Auteur]
Lille économie management - UMR 9221 [LEM]
Pauwels-Delassus, Véronique [Auteur]
Lille économie management - UMR 9221 [LEM]
Lille économie management - UMR 9221 [LEM]
Demoulin, Nathalie [Auteur]
Lille économie management - UMR 9221 [LEM]
Pauwels-Delassus, Véronique [Auteur]
Lille économie management - UMR 9221 [LEM]
Titre de la revue :
Journal of Business Research
Éditeur :
Elsevier
Date de publication :
2020-12-29
ISSN :
0148-2963
Mot(s)-clé(s) en anglais :
Corporate social responsibility
Corporate social irresponsibility
Corporate marketing
Corporate reputation
Customer trust
Corporate social irresponsibility
Corporate marketing
Corporate reputation
Customer trust
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate social irresponsibility ...
Lire la suite >Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate social irresponsibility (CSiR). The purpose of this study is to investigate the mediating role of corporate reputation on the relationships between CSR/CSiR and customer trust, retailer equity, and share of wallet. As customers may hold a mixed set of positive and negative beliefs about retailers’ CSR and CSiR, this paper also explores how customers’ CSR and CSiR perceptions interact to impact corporate reputation. Based on a representative sample of 840 French customers surveyed with respect to a grocery retailer, our results show that customers’ CSR perceptions positively influence corporate reputation, but that this relationship is negatively moderated by their CSiR perceptions. Our study also highlights the mediating role of corporate reputation between CSR perceptions and customer trust, retailer equity, and share of wallet.Lire moins >
Lire la suite >Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate social irresponsibility (CSiR). The purpose of this study is to investigate the mediating role of corporate reputation on the relationships between CSR/CSiR and customer trust, retailer equity, and share of wallet. As customers may hold a mixed set of positive and negative beliefs about retailers’ CSR and CSiR, this paper also explores how customers’ CSR and CSiR perceptions interact to impact corporate reputation. Based on a representative sample of 840 French customers surveyed with respect to a grocery retailer, our results show that customers’ CSR perceptions positively influence corporate reputation, but that this relationship is negatively moderated by their CSiR perceptions. Our study also highlights the mediating role of corporate reputation between CSR perceptions and customer trust, retailer equity, and share of wallet.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
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