Consumer socialization in childhood and ...
Document type :
Compte-rendu et recension critique d'ouvrage
Title :
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
Author(s) :
Hota, Monali [Auteur]
Lille économie management - UMR 9221 [LEM]
Bartsch, Fabian [Auteur]
Lille économie management - UMR 9221 [LEM]
Lille économie management - UMR 9221 [LEM]
Bartsch, Fabian [Auteur]
Lille économie management - UMR 9221 [LEM]
Journal title :
Journal of Business Research
Pages :
11-20
Publisher :
Elsevier
Publication date :
2019-12
ISSN :
0148-2963
English keyword(s) :
Consumer socialization
Age groups
Cognitive development
Family structure
Age groups
Cognitive development
Family structure
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Consumer socialization theory suggests that as children grow up and become consumers, their processing of cognitive and social stimuli depends on their age and family structure. Parents, peers, and mass media function as ...
Show more >Consumer socialization theory suggests that as children grow up and become consumers, their processing of cognitive and social stimuli depends on their age and family structure. Parents, peers, and mass media function as socialization agents and constitute the social environment in which children learn to become consumers. This research accordingly predicts several differences in socialization practices according to children's age-related stages of development and socio-cultural contexts (i.e., family structures) and tests these hypotheses in an emerging market context. Findings obtained from Indian children confirm that consumer socialization processes vary with children's ages (early childhood versus adolescence) and family structures (nuclear vs. stem vs. extended). These findings add further insights and nuance to extant considerations of consumer socialization in developed markets.Show less >
Show more >Consumer socialization theory suggests that as children grow up and become consumers, their processing of cognitive and social stimuli depends on their age and family structure. Parents, peers, and mass media function as socialization agents and constitute the social environment in which children learn to become consumers. This research accordingly predicts several differences in socialization practices according to children's age-related stages of development and socio-cultural contexts (i.e., family structures) and tests these hypotheses in an emerging market context. Findings obtained from Indian children confirm that consumer socialization processes vary with children's ages (early childhood versus adolescence) and family structures (nuclear vs. stem vs. extended). These findings add further insights and nuance to extant considerations of consumer socialization in developed markets.Show less >
Language :
Anglais
Popular science :
Non
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