When Aspirational Talk Backfires: The Role ...
Document type :
Compte-rendu et recension critique d'ouvrage
Title :
When Aspirational Talk Backfires: The Role of Moral Judgements in Employees’ Hypocrisy Interpretation
Author(s) :
Amaral Lauriano, Lucas [Auteur]
Lille économie management - UMR 9221 [LEM]
Reinecke, Juliane [Auteur]
Etter, Michael [Auteur]
Lille économie management - UMR 9221 [LEM]
Reinecke, Juliane [Auteur]
Etter, Michael [Auteur]
Journal title :
Journal of Business Ethics
Publisher :
Springer Verlag
Publication date :
2021-09-29
ISSN :
0167-4544
English keyword(s) :
Corporate hypocrisy
Misalignment
Moral judgement
Employees
Corporate social responsibility implementation
Aspirational talk
Misalignment
Moral judgement
Employees
Corporate social responsibility implementation
Aspirational talk
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Corporate social responsibility (CSR) aspirations by companies have been identified as a motivating factor for active employee participation in CSR implementation. However, a failure to practise what one preaches can ...
Show more >Corporate social responsibility (CSR) aspirations by companies have been identified as a motivating factor for active employee participation in CSR implementation. However, a failure to practise what one preaches can backfire and lead to attribution of hypocrisy. Drawing on a qualitative study of an award-winning sustainability pioneer in the cosmetics sector, we explore the role of moral judgement in how and when employees interpret word–deed misalignment in CSR implementation as hypocritical. First, our case reveals that high CSR aspirations by companies raise employees’ moral expectations. Second, we develop a framework that explains variations in employees’ hypocrisy interpretations based on consequentialist and deontological forms of moral judgement. Our research advances a contextual view of hypocrisy, not as an objective characteristic of an organisation, but as an outcome of interpretative processes of perceived motives and results in CSR implementation. Our framework thereby explains why even highly committed organisations may face accusations of hypocrisy.Show less >
Show more >Corporate social responsibility (CSR) aspirations by companies have been identified as a motivating factor for active employee participation in CSR implementation. However, a failure to practise what one preaches can backfire and lead to attribution of hypocrisy. Drawing on a qualitative study of an award-winning sustainability pioneer in the cosmetics sector, we explore the role of moral judgement in how and when employees interpret word–deed misalignment in CSR implementation as hypocritical. First, our case reveals that high CSR aspirations by companies raise employees’ moral expectations. Second, we develop a framework that explains variations in employees’ hypocrisy interpretations based on consequentialist and deontological forms of moral judgement. Our research advances a contextual view of hypocrisy, not as an objective characteristic of an organisation, but as an outcome of interpretative processes of perceived motives and results in CSR implementation. Our framework thereby explains why even highly committed organisations may face accusations of hypocrisy.Show less >
Language :
Anglais
Popular science :
Non
Collections :
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