Recherche
Résultats 11-18 de 18
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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets
Journal of Business Research, Elsevier, 05-2019, 98, 126-141Compte-rendu et recension critique d'ouvragetexte intégral -
Recruiting valuable participants in online IDEA generation: The role of brief instructions
Journal of Business Research, Elsevier, 03-2019, 96, 14-25Compte-rendu et recension critique d'ouvrage -
Are loyalty program members really engaged? Measuring customer engagement with loyalty programs
Journal of Business Research, Elsevier, 10-2018, 91, 144-158Compte-rendu et recension critique d'ouvrage -
Authenticity under threat: When social media influencers need to go beyond self-presentation
Journal of Business Research, Elsevier, 18-07-2018Compte-rendu et recension critique d'ouvrage -
Arming consumers against product placement: A comparison of factual and evaluative educational interventions
Journal of Business Research, Elsevier, 02-2019, 95, 38 - 48Compte-rendu et recension critique d'ouvrage -
Self-referencing narratives to predict consumers\textquotesingle preferences in the luxury industry: A longitudinal study
Journal of Business Research, Elsevier, 09-2015, 68; 9, 2037--2044Compte-rendu et recension critique d'ouvrage -
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
Journal of Business Research, Elsevier, 12-2019, 105, 11-20Compte-rendu et recension critique d'ouvrage -
The impact of mortality anxiety on attitude toward product innovation
Journal of Business Research, Elsevier, 11-2019, 104, 44-60Compte-rendu et recension critique d'ouvrage