Multimodality research on emotion-symbolic work
Type de document :
Partie d'ouvrage
Titre :
Images, Text, and Emotions
Multimodality research on emotion-symbolic work
Multimodality research on emotion-symbolic work
Auteur(s) :
Castelló, Itziar [Auteur]
Barberá-Tomás, David [Auteur]
Universitat Politècnica de València = Universitad Politecnica de Valencia = Polytechnic University of Valencia [UPV]
de Bakker, Frank [Auteur]
Lille économie management - UMR 9221 [LEM]
Barberá-Tomás, David [Auteur]
Universitat Politècnica de València = Universitad Politecnica de Valencia = Polytechnic University of Valencia [UPV]
de Bakker, Frank [Auteur]
Lille économie management - UMR 9221 [LEM]
Éditeur(s) ou directeur(s) scientifique(s) :
Gillian Symon (éd.)
Katrina Pritchard (éd.)
Christine Hine (éd.)
Katrina Pritchard (éd.)
Christine Hine (éd.)
Titre de l’ouvrage :
Research Methods for Digital Work and Organization
Éditeur :
Oxford University Press
Lieu de publication :
Oxford
Date de publication :
2021-10-21
ISBN :
9780198860679
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Organizations are increasingly communicating online with their key stakeholders. Chats on social media platforms, videos, and online meetings constitute key spaces for strategy communication and for the legitimation of ...
Lire la suite >Organizations are increasingly communicating online with their key stakeholders. Chats on social media platforms, videos, and online meetings constitute key spaces for strategy communication and for the legitimation of organizations and their activities. In these digital spaces, emotions play an important role in conveying messages and convincing people to enact change. This chapter explains how strategic communication in multimodal spaces such as online communication platforms could be enhanced through emotion-symbolic work. Emotion-symbolic work involves using both text and visuals to transform negative emotions into positive ones in order to facilitate the enactment of a strategy. The chapter also discusses how multimodality, that is textual discourse to accompany visual images, can guide emotion-symbolic work and then reviews the characteristics of social media and communication platforms and the challenges and opportunities of studying emotion-symbolic work in online platforms The chapter concludes by discussing opportunities for further research.Lire moins >
Lire la suite >Organizations are increasingly communicating online with their key stakeholders. Chats on social media platforms, videos, and online meetings constitute key spaces for strategy communication and for the legitimation of organizations and their activities. In these digital spaces, emotions play an important role in conveying messages and convincing people to enact change. This chapter explains how strategic communication in multimodal spaces such as online communication platforms could be enhanced through emotion-symbolic work. Emotion-symbolic work involves using both text and visuals to transform negative emotions into positive ones in order to facilitate the enactment of a strategy. The chapter also discusses how multimodality, that is textual discourse to accompany visual images, can guide emotion-symbolic work and then reviews the characteristics of social media and communication platforms and the challenges and opportunities of studying emotion-symbolic work in online platforms The chapter concludes by discussing opportunities for further research.Lire moins >
Langue :
Anglais
Audience :
Internationale
Vulgarisation :
Non
Collections :
Source :