Adoption of Covid-19 safety certification ...
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
Adoption of Covid-19 safety certification and pricing strategy in the hotel industry
Auteur(s) :
Giannoni, Sauveur [Auteur]
Lieux, Identités, eSpaces, Activités [LISA]
Petit, Sylvain [Auteur]
Laboratoire de Recherche Sociétés & Humanités [LARSH]
Voltaire, Louinord [Auteur]
Université du Littoral Côte d'Opale [ULCO]
Territoires, Villes, Environnement & Société - ULR 4477 [TVES]
Chagnon, Philippe [Auteur]
Université du Littoral Côte d'Opale [ULCO]
Territoires, Villes, Environnement & Société - ULR 4477 [TVES]
Paul, Jean Ralph Marvensky [Auteur]
Lieux, Identités, eSpaces, Activités [LISA]
Petit, Sylvain [Auteur]
Laboratoire de Recherche Sociétés & Humanités [LARSH]
Voltaire, Louinord [Auteur]
Université du Littoral Côte d'Opale [ULCO]
Territoires, Villes, Environnement & Société - ULR 4477 [TVES]
Chagnon, Philippe [Auteur]
Université du Littoral Côte d'Opale [ULCO]
Territoires, Villes, Environnement & Société - ULR 4477 [TVES]
Paul, Jean Ralph Marvensky [Auteur]
Titre de la revue :
Applied Economics
Pagination :
1723-1747
Éditeur :
Taylor & Francis (Routledge)
Date de publication :
2024
ISSN :
0003-6846
Mot(s)-clé(s) :
Tourisme
Mot(s)-clé(s) en anglais :
Covid-19 safety certification
star ratings
hotel room price
hedonic pricing method
star ratings
hotel room price
hedonic pricing method
Discipline(s) HAL :
Économie et finance quantitative [q-fin]
Résumé en anglais : [en]
The tourism sector has voluntarily undertaken several initiatives to boost customer confidence in response to the COVID-19 pandemic. For example, in the hotel industry, three different strategies have been implemented: ...
Lire la suite >The tourism sector has voluntarily undertaken several initiatives to boost customer confidence in response to the COVID-19 pandemic. For example, in the hotel industry, three different strategies have been implemented: sending no COVID-19 safety signal; sending a moderate signal through a charter; or sending a strong signal through a label. This study aims to identify the main drivers of the hotels’ choice among these strategies and to analyze the influence of their choice on price setting. We estimate a system of three equations (hotel pricing, star rating, COVID-19 safety signal) on a sample of 418 rated hotels in the Hauts-de-France region. Results support three main findings: 1) star rating positively correlates with COVID-19 certification; 2) COVID-19 certification has a strongly negative impact on hotel prices; 3) star rating moderates positively the effect of COVID-19 certification on prices. Furthermore, error terms between the star rating level and COVID-19 certification equations are strongly correlated. Hence unobserved common factors play a role in the adoption of these quality signals. Our findings are consistent with the idea that managers implementing safety signaling strategies are more worried about recovery speed after lockdowns.Lire moins >
Lire la suite >The tourism sector has voluntarily undertaken several initiatives to boost customer confidence in response to the COVID-19 pandemic. For example, in the hotel industry, three different strategies have been implemented: sending no COVID-19 safety signal; sending a moderate signal through a charter; or sending a strong signal through a label. This study aims to identify the main drivers of the hotels’ choice among these strategies and to analyze the influence of their choice on price setting. We estimate a system of three equations (hotel pricing, star rating, COVID-19 safety signal) on a sample of 418 rated hotels in the Hauts-de-France region. Results support three main findings: 1) star rating positively correlates with COVID-19 certification; 2) COVID-19 certification has a strongly negative impact on hotel prices; 3) star rating moderates positively the effect of COVID-19 certification on prices. Furthermore, error terms between the star rating level and COVID-19 certification equations are strongly correlated. Hence unobserved common factors play a role in the adoption of these quality signals. Our findings are consistent with the idea that managers implementing safety signaling strategies are more worried about recovery speed after lockdowns.Lire moins >
Langue :
Anglais
Vulgarisation :
Oui
Source :