Understanding the role of health consciousness ...
Type de document :
Compte-rendu et recension critique d'ouvrage
DOI :
Titre :
Understanding the role of health consciousness in the consumption of plant-based meat alternatives: a sequential mediation model
Auteur(s) :
Sánchez Romero, Andrea Milena [Auteur]
Clermont Recherche Management [CleRMa]
Ladwein, Richard [Auteur]
Lille University Management Lab - ULR 4999 [LUMEN]
Lille économie management - UMR 9221 [LEM]
Clermont Recherche Management [CleRMa]
Ladwein, Richard [Auteur]

Lille University Management Lab - ULR 4999 [LUMEN]
Lille économie management - UMR 9221 [LEM]
Titre de la revue :
Journal of Sustainable Marketing
Pagination :
218-238
Date de publication :
2023-10-16
ISSN :
2766-0117
Mot(s)-clé(s) en anglais :
plant-based meat alternative
sustainable diet
willingness to eat
Awareness health consciousness plant-based meat alternative sustainable diet willingness to eat
Awareness
health consciousness
sustainable diet
willingness to eat
Awareness health consciousness plant-based meat alternative sustainable diet willingness to eat
Awareness
health consciousness
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Plant-based meat substitutes (PBMA) offer a way to lessen the negative effects of human activity and consumption on the environment and to achieve sustainability in the food sector. This study investigates the role of ...
Lire la suite >Plant-based meat substitutes (PBMA) offer a way to lessen the negative effects of human activity and consumption on the environment and to achieve sustainability in the food sector. This study investigates the role of health consciousness in the consumption of PBMA. We conducted a cross-sectional survey-based study with a sample of 317 French consumers. Our findings indicate that health consciousness is positively associated with awareness of PBMA. They also reveal that the effect of health consciousness on willingness to consume the products is serially mediated through awareness and attitudes toward buying the products. As such, consumers may benefit from receiving additional information that identifies the benefits of buying and eating PBMA. Consequently, managers are advised to consider promoting PBMA as compatible with multiple foodstuffs and easy-to-cook products. They also might want to raise awareness among consumers by creating long-term communication campaigns emphasizing the experiential value of consuming PBMA and holding in-store cooking classes led by expert chefs to teach consumers how to cook the products.Lire moins >
Lire la suite >Plant-based meat substitutes (PBMA) offer a way to lessen the negative effects of human activity and consumption on the environment and to achieve sustainability in the food sector. This study investigates the role of health consciousness in the consumption of PBMA. We conducted a cross-sectional survey-based study with a sample of 317 French consumers. Our findings indicate that health consciousness is positively associated with awareness of PBMA. They also reveal that the effect of health consciousness on willingness to consume the products is serially mediated through awareness and attitudes toward buying the products. As such, consumers may benefit from receiving additional information that identifies the benefits of buying and eating PBMA. Consequently, managers are advised to consider promoting PBMA as compatible with multiple foodstuffs and easy-to-cook products. They also might want to raise awareness among consumers by creating long-term communication campaigns emphasizing the experiential value of consuming PBMA and holding in-store cooking classes led by expert chefs to teach consumers how to cook the products.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :