Exploring the influence of content marketing ...

Document type :
Article dans une revue scientifique: Article original
DOI :
10.1108/JFMM-09-2023-0232
Permalink :
http://hdl.handle.net/20.500.12210/114074
Title :
Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study
Author(s) :
Wei, L. W. [Auteur]
Hong, Y. [Auteur]
Zeng, Xianyi [Auteur] orcid
Journal title :
J. Fash. Mark. Manag.
Abbreviated title :
J. Fash. Mark. Manag.
Pages :
-
Publication date :
2024-01-16
ISSN :
1361-2026
English keyword(s) :
Content marketing
Fashion brands
The second-hand market
Development strategy
Fuzzy logic
HAL domain(s) :
Sciences de l'ingénieur [physics]
Language :
Anglais
Audience :
Internationale
Popular science :
Non
Administrative institution(s) :
Université de Lille
ENSAIT
Junia HEI
Collections :
Submission date :
2024-05-06T21:14:58Z

Notice

This is not the latest version of this document. The latest version can be found at: https://lilloa.univ-lille.fr/handle/20.500.12210/114074

Version history
VersionLinkModification date
220.500.12210/1140742024-09-11T11:06:21Z
120.500.12210/114074.1*2024-05-06T21:14:58Z

*Selected version