Titre :

Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change

Auteur(s) :

Barberá-Tomás, David [Auteur]
Castelló, Itziar [Auteur]
de Bakker, Frank [Auteur]
Lille économie management - UMR 9221 [LEM]
Zietsma, Charlene [Auteur]

Titre de la revue :

Academy of Management Journal

Pagination :

1789-1817

Éditeur :

Academy of Management

Date de publication :

2019-12-19

ISSN :

0001-4273

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

Little is known about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs ...
Lire la suite >Little is known about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs use multimodal (visual and verbal) interactions to influence their targets and promote their cause. Our findings reveal that these social entrepreneurs use what we call “emotion-symbolic work,” which involves using visuals and words to elicit negative emotions through moral shock, and then transforming those emotions into emotional energy for enactment. The emotional transformation process entails connecting target actors to a cause, a collective identity, and the social entrepreneurs themselves. Our exploration of emotion-symbolic work offers new ways of seeing by emphasizing the use of multimodal interactions to affect emotions in efforts to influence target actors to enact a cause.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL