Using semiotics to analyze representational complexity in social media

Abdalla Mikhaeil, Christine; Baskerville, Richard

Type de document :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1016/j.infoandorg.2019.100271

Titre :

Using semiotics to analyze representational complexity in social media

Auteur(s) :

Abdalla Mikhaeil, Christine [Auteur]
Dauphine Recherches en Management [DRM]
Lille économie management - UMR 9221 [LEM]
Baskerville, Richard [Auteur]
Georgia State University

Titre de la revue :

Information and Organization

Pagination :

100271

Éditeur :

Elsevier

Date de publication :

2019-12

ISSN :

1471-7727

Mot(s)-clé(s) en anglais :

Semiotics
Critical realism
Qualitative research
Data analysis
Representational complexity

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

Data from social media offer us multimedia data brimming with multiple layers of meanings. Social media enable rapid-fire digital communications. These communications are incredibly complex in content, form and meaning. ...
Lire la suite >Data from social media offer us multimedia data brimming with multiple layers of meanings. Social media enable rapid-fire digital communications. These communications are incredibly complex in content, form and meaning. This representational complexity is a stumbling block in data analysis that stands in the way of deeper explanations. These unstructured data, rich in social meanings, are as complex as the phenomena they represent. While it is possible to formulate an entire research methodology around semiotics, it is not always necessary. We can adapt semiotic analysis within existing methodologies. This paper offers and illustrates an analytical technique to address representational complexity that can be used in conjunction with other methodologies such as case study, ethnography, etc. This analytical technique espouses a critical realist philosophy to develop much needed, deeper explanations from qualitative data.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :