Consumer Ethnocentrism, National Identity, ...
Type de document :
Compte-rendu et recension critique d'ouvrage
DOI :
Titre :
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
Auteur(s) :
Zeugner-Roth, Katharina Petra [Auteur]
Lille économie management - UMR 9221 [LEM]
Žabkar, Vesna [Auteur]
Diamantopoulos, Adamantios [Auteur]
Lille économie management - UMR 9221 [LEM]
Žabkar, Vesna [Auteur]
Diamantopoulos, Adamantios [Auteur]
Titre de la revue :
Journal of International Marketing
Pagination :
25--54
Éditeur :
American Marketing Association
Date de publication :
2015-06
ISSN :
1069-031X
Mot(s)-clé(s) en anglais :
consumer ethnocentrism
national identity
consumer cosmopolitanism
structural equation modeling
cluster analysis
national identity
consumer cosmopolitanism
structural equation modeling
cluster analysis
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. ...
Lire la suite >Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops and tests—in two countries—a conceptual model that assesses the relative influence of consumer ethnocentrism, national identity, and consumer cosmopolitanism on consumers' product judgments and willingness to buy domestic and foreign products. Furthermore, the study develops an empirically based typology of consumer segments using these sociopsychological traits and subsequently profiles them on consumption-relevant variables. The findings reveal several undiscovered patterns regarding the interplay of consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior and offer managerial guidance on their relevance as segmentation variables.Lire moins >
Lire la suite >Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops and tests—in two countries—a conceptual model that assesses the relative influence of consumer ethnocentrism, national identity, and consumer cosmopolitanism on consumers' product judgments and willingness to buy domestic and foreign products. Furthermore, the study develops an empirically based typology of consumer segments using these sociopsychological traits and subsequently profiles them on consumption-relevant variables. The findings reveal several undiscovered patterns regarding the interplay of consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior and offer managerial guidance on their relevance as segmentation variables.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :