Is bigger always better? The unit effect ...
Document type :
Compte-rendu et recension critique d'ouvrage
Title :
Is bigger always better? The unit effect in carbon emissions information
Author(s) :
Cadario, Romain [Auteur]
Lille économie management - UMR 9221 [LEM]
Parguel, Béatrice [Auteur]
Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence [Auteur]
Dauphine Recherches en Management [DRM]
Lille économie management - UMR 9221 [LEM]
Parguel, Béatrice [Auteur]
Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence [Auteur]
Dauphine Recherches en Management [DRM]
Journal title :
International Journal of Research in Marketing
Publication date :
2015-11
Keyword(s) :
Unit effect
Numeracy
Carbon emissions
Ecological image
Numerosity heuristics
Numeracy
Carbon emissions
Ecological image
Numerosity heuristics
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute ...
Show more >According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.Show less >
Show more >According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.Show less >
Language :
Anglais
Popular science :
Non
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