When union strategy meets business strategy: ...
Document type :
Article dans une revue scientifique
Title :
When union strategy meets business strategy: The union voucher at Axa
Author(s) :
Bourguignon, Rémi [Auteur]
IAE Paris - Sorbonne Business School
Floquet, Mathieu [Auteur]
Laboratoire Orléanais de Gestion (1998-2011) [LOG]
IAE Paris - Sorbonne Business School
Floquet, Mathieu [Auteur]
Laboratoire Orléanais de Gestion (1998-2011) [LOG]
Journal title :
Business History
Pages :
260-280
Publisher :
Taylor & Francis (Routledge)
Publication date :
2019-03-19
ISSN :
0007-6791
English keyword(s) :
Industrial relations
French unions
Union finance
Axa
CFDT
French unions
Union finance
Axa
CFDT
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
In the 1980s, the French reformist union CFDT and insurance company Axa tested the union voucher. This was a novel solution for the union branch inside the company to address financial difficulties, broaden its membership ...
Show more >In the 1980s, the French reformist union CFDT and insurance company Axa tested the union voucher. This was a novel solution for the union branch inside the company to address financial difficulties, broaden its membership base and generate new resources. The union voucher is a tool that provides unions with company funding: the company distributes vouchers to employees on an annual basis; employees then allocate the voucher (or not) to the union branch of their choice. The voucher system thus combines company financing and individual employee choice. Axa adopted the system in the early 1990s. Axa’s decision can ultimately be explained by its external growth strategy and because it needed to preserve a favourable social climate during a period of intense restructuring. This article traces the history of the union voucher and assesses Axa’s experience.Show less >
Show more >In the 1980s, the French reformist union CFDT and insurance company Axa tested the union voucher. This was a novel solution for the union branch inside the company to address financial difficulties, broaden its membership base and generate new resources. The union voucher is a tool that provides unions with company funding: the company distributes vouchers to employees on an annual basis; employees then allocate the voucher (or not) to the union branch of their choice. The voucher system thus combines company financing and individual employee choice. Axa adopted the system in the early 1990s. Axa’s decision can ultimately be explained by its external growth strategy and because it needed to preserve a favourable social climate during a period of intense restructuring. This article traces the history of the union voucher and assesses Axa’s experience.Show less >
Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Collections :
Source :
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