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Special Session Contributions to Social Marketing
Marketing at the Confluence between Entertainment and Analytics, Spinger, 30-04-2017Partie d'ouvrage -
Helping consumers to change their financial behaviour: Contributions of a multi-phase change model
Recherche et Applications en Marketing (French Edition), SAGE Publications, 09-2015, 30; 3, 61--84Compte-rendu et recension critique d'ouvrage -
The importance of being Earnest in social media: juxtaposing Oscar Wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective
Journal of Marketing Trends, International Marketing Trends Conference, 01-2018, 5; 1, 91-108Compte-rendu et recension critique d'ouvragetexte intégral