Recherche
Résultats 1-3 de 3
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An exploration into consumers’ e-learning strategies
Journal of Consumer Marketing, Emerald, 04-09-2018, 36; 2, 276-287Compte-rendu et recension critique d'ouvrage -
Online consumer learning as a tool for improving product appropriation
Journal of retailing and consumer services, Elsevier, 06-2018, 46; C, 51-57Compte-rendu et recension critique d'ouvrage -
The importance of being Earnest in social media: juxtaposing Oscar Wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective
Journal of Marketing Trends, International Marketing Trends Conference, 01-2018, 5; 1, 91-108Compte-rendu et recension critique d'ouvragetexte intégral