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Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
Marketing Letters, Springer Verlag, 04-2014, 26; 4, 565--578Article dans une revue scientifique -
On the Effectiveness of CSR Communication: The Roles of Ethical Labels, Prior CSR Record, and Consumer Skepticism (An Abstract)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 30-04-2017Partie d'ouvrage