Memory and perception of brand mentions ...

Document type :
Compte-rendu et recension critique d'ouvrage
DOI :
10.2501/S0265048709200916
Title :
Memory and perception of brand mentions and placement of brands in songs
Author(s) :
Delattre, Eric [Auteur] refId
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Colovic, Ana [Auteur]
Rouen Business School
Journal title :
International Journal of Advertising
Pages :
807-842
Publisher :
Taylor & Francis (Routledge)
Publication date :
2015-01-07
ISSN :
0265-0487
English keyword(s) :
brand placement
song
music industry
memorization
brand
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Although brand placement in movies and TV series has attracted significant interest from researchers and practitioners, little is known about the financed insertion of brands in songs. However, evidence is growing that ...
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Language :
Anglais
Popular science :
Non
Collections :
Source :
Harvested from HAL