Titre :

Augmented Reality technology as a tool for promoting pro-environmental behavior and attitudes

Auteur(s) :

Attanasi, Giuseppe [Auteur]
Università degli Studi di Roma "La Sapienza" = Sapienza University [Rome] [UNIROMA]
Raymond, Barbara [Auteur]
Festré, Agnès [Auteur]
Groupe de Recherche en Droit, Economie et Gestion [GREDEG]
Guido, Andrea [Auteur]
Lille économie management - UMR 9221 [LEM]

Mot(s)-clé(s) en anglais :

Augmented Reality (AR) experiment decision making environmental fundraising psychological distance pro-environmental behavior pro-environmental attitudes

Résumé en anglais : [en]

We test whether augmented reality (AR) can serve as a fundraising tool by providing a more immersive way of communicating about environmental issues. In two incentivized studies, we exposed people to AR visualizations ...
Lire la suite >We test whether augmented reality (AR) can serve as a fundraising tool by providing a more immersive way of communicating about environmental issues. In two incentivized studies, we exposed people to AR visualizations illustrating the consequences of plastic pollution, and measure the effect on participants' psychological distance, concern, intention to act and real proenvironmental behavior (donation to pro-environmental organizations). Results show evidence of heterogeneous effects depending on participants' self-reported pro-environmental attitudes and personal characteristics: following the intervention, individuals with low environmental engagement were likely to reduce their psychological distance, while the opposite happened for individuals engaged in sustainable practices. However, despite AR visualizations reduced the psychological distance of a subset of individuals, our experimental intervention did not increase donation levels. Taken together, our results raise concerns about the use of AR technologies in fundraising and highlight the need for personalised interventions that take into account the heterogeneity of target groups.Lire moins >

Langue :

Anglais

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL