Titre :

Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

Auteur(s) :

Lao, Aurély [Auteur]
Lille économie management - UMR 9221 [LEM]
Lille University Management Lab - ULR 4999 [LUMEN]
Vlad, Mariana [Auteur]
Institut de Recherche en Gestion des Organisations [IRGO]
Martin-Salerno, Annabel [Auteur]
Lille économie management - UMR 9221 [LEM]

Titre de la revue :

International Journal of Retail and Distribution Management

Pagination :

817-845

Éditeur :

Emerald

Date de publication :

2021-07-08

ISSN :

0959-0552

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

Purpose: This research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and the behavioral intentions of buying ...
Lire la suite >Purpose: This research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and the behavioral intentions of buying and word of mouth. Mediation effects of utilitarian, hedonic and social shopping values are examined, as well as the mediating effect of self-mental imagery. Design/methodology/approach: Two empirical studies were conducted to test the research hypotheses. A first analysis was carried out using a sample of 115 customers from several retail sectors. For the second study, 200 customers of one of the largest international sporting goods retailers were interviewed immediately after their store visit. Findings: The results confirm significant influences of each dimension of the digital kiosk customer experience (sensorial, pragmatic, cognitive, social) on shopping value and self-mental imagery. They highlight strongest effects as well as the quasi-generalized mediating role of these values, and this self-mental imagery in the relations between the components of the experience and the behavioral intentions. Research limitations/implications: The studies were carried out in only one country (France). It would be also useful to consider variations in shopping motives and in involvement between retail sectors. Highlighted relationships should be deepened by experiments intended to identify the psychological mechanisms and emotions capable of mediating influences of customer experience on shopping value. Practical implications: The results encourage both advice on the design of digital kiosks and the specifications of their content and several recommendations about the widespread introduction of kiosks or similar new technologies. Originality/value: This research highlights influences of each of components of customer experience when using an interactive kiosk on shopping values and self-mental imagery, and central roles of these in understanding influences of the customer experience on behavioral responses.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :

• Lille University Management Lab (LUMEN) - ULR 4999

Source :

Harvested from HAL