On the Effectiveness of CSR Communication: ...
Document type :
Partie d'ouvrage
Title :
On the Effectiveness of CSR Communication: The Roles of Ethical Labels, Prior CSR Record, and Consumer Skepticism (An Abstract)
Author(s) :
Swaen, Valérie [Auteur]
Lille économie management - UMR 9221 [LEM]
Janssen, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Du, Shuili [Auteur]
Lille économie management - UMR 9221 [LEM]
Janssen, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Du, Shuili [Auteur]
Book title :
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publication date :
2017-04-30
ISBN :
978-3-319-47330-7
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the ...
Show more >Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the same time, consumers tend to be skeptical toward companies’ CSR claims. Many consumers consider that companies engage in CSR communication mainly for image management—a practice referred to as greenwashing. In the broad context of consumer skepticism, finding ways to enhance the credibility of CSR communication is a question of critical importance.Show less >
Show more >Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the same time, consumers tend to be skeptical toward companies’ CSR claims. Many consumers consider that companies engage in CSR communication mainly for image management—a practice referred to as greenwashing. In the broad context of consumer skepticism, finding ways to enhance the credibility of CSR communication is a question of critical importance.Show less >
Language :
Anglais
Audience :
Internationale
Popular science :
Non
Collections :
Source :